Senior Manager - B2B CRM & Marketing Automation
Core
Lead the evolution of digital customer engagement, marketing automation, and lead management to architect an integrated B2B growth engine connecting media, content, web experiences, and sales activation.
Role type
Senior Manager, B2B CRM & Marketing Automation Strategy
Builds
Scalable customer journeys, nurture programs, and integrated B2B growth capabilities
Domain
B2B Technology / Digital Marketing / CRM
Deliverable
product features
Required skills
B2B CRM strategy, marketing automation, lifecycle management, demand generation, data analytics, cross-functional leadership, vendor management, A/B testing, pipeline acceleration
Preferred skills
AI and personalization implementation, emerging technology evaluation, journey orchestration
Technologies
CRM platforms, marketing automation tools, data analytics platforms
Responsibilities
Own and evolve B2B CRM and marketing automation strategy; develop scalable lifecycle and nurture strategies; optimize digital pathways for lead capture and conversion; strengthen marketing-to-sales handoffs; manage agency and vendor relationships; establish governance and performance frameworks
Seniority
Senior Manager, strategic leadership with operational execution