Digital Planner
Core
Translate campaign and business objectives into integrated digital media plans, defining channel roles, audience segments, budget allocation, and campaign flighting.
Role type
Digital Media Planner
Builds
Integrated digital media plans and channel recommendations for clients
Domain
Digital advertising and media planning
Required skills
Digital media planning, audience insights analysis, budget allocation, campaign performance analysis, strategic presentation, platform strategy (Meta, Google, TikTok, programmatic, OTT)
Preferred skills
Understanding of emerging media opportunities, data-driven decision making, cross-functional collaboration
Technologies
Meta, Google, TikTok, programmatic, OTT
Responsibilities
Translate objectives into media strategies, build channel mixes, allocate media budgets, analyze campaign results, prepare strategic presentations, stay ahead of media landscape trends, collaborate with Account Management and Creative teams
Seniority
Mid-level, hands-on IC