Media Planning Manager
Core
Develop and execute integrated media plans aligning advertiser goals with Citi's first-party data and media capabilities.
Role type
Media Planning Manager
Builds
Integrated media plans, audience strategies, and campaign optimizations for Citi's digital properties
Domain
Digital advertising, Commerce media, Data-driven marketing
Required skills
Media planning, Audience strategy, Budget allocation, Channel mix, Campaign flighting, Performance optimization, First-party data activation, Digital advertising ecosystem knowledge, Analytical skills, Client presentation
Preferred skills
Master's degree, Marketing/Business background
Technologies
Programmatic, Owned & operated platforms, Analytics tools
Responsibilities
Develop end-to-end media plans including audience strategy and budget allocation; Leverage first-party data for targeted audience strategies; Translate advertiser objectives into actionable media recommendations; Partner with Sales and Account teams for pre-sale strategy; Collaborate with Ad Operations and Analytics for campaign execution; Monitor campaign performance and refine plans against KPIs; Contribute to standardizing planning processes; Support test-and-learn initiatives.
Seniority
Mid-Senior level (6-10 years experience)