Director, Planning & Data
Core
Own the end-to-end media planning process, refine workflows, and manage technical integrations between planners and media agents.
Role type
Director, Planning & Data (Strategy & Process Owner)
Builds
Agentic media planning processes and tooling for brands
Domain
Digital & Offline Media Planning
Deliverable
production ML models | product features
Required skills
Deep tactical media planning (national/local, digital/offline), API integration, automated workflows, project management, stakeholder management, process optimization
Preferred skills
Internal tool development, agentic AI workflows, LLM-based tooling
Technologies
APIs, data feeds, media planning tech providers
Responsibilities
Own the end-to-end media planning process, document and refine planning workflows, own technical integrations (APIs, data feeds), partner with product/engineering to build tooling, translate planner needs to technical requirements, validate automated outputs against manual planning standards
Seniority
Director, strategic ownership & cross-functional leadership