Hybrid Strategist
Core
Develop effective and unique media campaigns by integrating consumer journeys and defining media roles to drive brand awareness and budget efficacy.
Role type
Senior media strategist (client-side agency) (via careerplan.io/jobs/4909921008-hybrid-strategist-at-wppmedia)
Builds
Integrated media strategies, annual plans, and campaign performance reports for client brands
Domain
Marketing & Advertising / Media Planning
Deliverable
product features
Required skills
Media planning (ATL & Digital), Strategic planning, Client relationship management, Data analysis, Budget allocation, Campaign implementation, Market research, Presentation skills, Stakeholder collaboration
Preferred skills
Experience with Mindshare/GroupM tools, Campaign reporting, Vendor management
Technologies
Mindshare, GroupM, Spreadsheets, Databases, Word processing
Responsibilities
Create strategic media recommendations integrating the consumer journey; Develop budget allocations across media mix scenarios; Coordinate annual plans for assigned categories; Maintain key client relationships and update stakeholder knowledge; Collaborate with implementation teams on reporting and optimization; Provide insights on emerging media trends and competitive context.
Seniority
Senior, hands-on IC