Customer Lifecycle Marketing Practice Lead
Core
Commercial owner and market-facing leader of Merkle's Customer Lifecycle Marketing (CLM) practice, operating as a mini-P&L owner across lifecycle marketing, loyalty, promotions, and first-party data infrastructure.
Role type
Senior IC commercial practice lead (marketing)
Builds
Integrated CLM offer portfolio and commercial pipeline for CMOs and VP-level buyers
Domain
Marketing technology, loyalty strategy, and customer lifecycle management
Required skills
P&L ownership, commercial strategy, offer development, pursuit leadership, executive client engagement, talent development, loyalty program economics, lifecycle marketing platform scope, first-party data strategy, paid media activation, RFP response leadership
Preferred skills
MBA or equivalent graduate degree, direct experience managing co-selling connections between loyalty data and paid media
Technologies
Salesforce Loyalty, Talon.One, Punchh, Kognitiv, Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable, Klaviyo, LiveRamp, AWS Clean Rooms, Google ADH
Responsibilities
Own commercial performance (revenue, pipeline, margin), develop annual growth plan, approve commercial scope/pricing, articulate integrated CLM story to market, lead pursuit motion for loyalty/CRM mandates, maintain executive client relationships, build next-generation commercial talent
Seniority
Senior, hands-on IC