Senior Lifecycle Marketing Manager

TorontoFull-time$100k–$164k2026-10-29 → 2026-11-10

On-site

Core

Orchestrating ideal customer experiences to acquire, activate, retain, and expand users across all platforms using automation and data.

Role type

Senior Lifecycle Marketing Manager (B2B SaaS)

Builds

AI-enriched lead journeys, personalized customer experiences, and integrated acquisition plans.

Domain

B2B SaaS, Small Business Service Technology

Deliverable

production ML models

Required skills

Lead nurture strategy, AI data enrichment, journey orchestration, test-and-learn experimentation, cross-functional leadership, metrics analysis, customer behavior insight, autonomous ownership.

Preferred skills

Experience with Clay and n8n, outbound/demand generation integration, app personalization.

Technologies

Clay, n8n

Responsibilities

Own the Leads portfolio end-to-end (strategy, programs, metrics); configure journeys, write emails, and set up automation; run experiments to optimize lead-to-trial and trial-to-paid conversion; lead the acquisition pod connecting lifecycle with outbound and demand generation; diagnose drop-off points and prioritize initiatives; partner with Product to carry personalization into the app.

Seniority

Senior, hands-on IC

About Jobber

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber, they can quote, schedule, invoice, and collect payments from their customers while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands