Paid Media Manager
Core
Execute and optimize paid search campaigns across digital platforms to maintain and exceed client performance targets.
Role type
Paid Media Manager
Builds
Paid search campaigns on Google Ads, Meta, TikTok, LinkedIn
Domain
Digital advertising / Performance marketing
Required skills
Campaign execution and optimization, KPI management (CPL, ROAS, CPA), Cross-functional coordination, Data analysis and reporting, Opportunity identification and scaling, Client relationship management
Responsibilities
Configure and activate paid media campaigns with proper segmentation and creative assets, Daily campaign optimization including budget adjustments and ad modifications, Prepare client reports with key insights and recommendations, Coordinate with creative, analytics, and technology teams, Identify opportunities for campaign improvement and scaling, Maintain tactical and operational client relationships