VP, Experience Strategy
Core
Develop and execute integrated strategy projects for a multi-brand consumer healthcare enterprise, translating strategic direction into inspirational insights and briefs that enable coherent creative and media execution.
Role type
VP, Experience Strategy (Brand & Connected Strategy)
Builds
Integrated brand worlds, strategic narratives, and intelligent story systems across three business units.
Domain
Consumer Healthcare, Brand Strategy, Media Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated creative and media strategy, systems thinking, cross-brand enterprise leadership, strategic narrative development, team building and leadership development, measurement and learning agenda design
Preferred skills
Social media platform expertise, influencer partnership experience
Technologies
N/A
Responsibilities
Shape catalyzing ideas that orchestrate across multiple business units; architect intelligent story systems defining audience reach and context; hold enterprise perspective to identify scaling opportunities and prevent brand cannibalization; brief media and creative leaders as strategic partners; build and develop a world-class team fluent in integrated thinking; monitor strategy translation and gather feedback for system optimization
Seniority
Executive (VP), hands-on IC with team leadership