VML & Ogilvy | Strategy Director / Senior Strategist, Japan
Core
Lead brand platform, creative strategy, and integrated communications design for ambitious FMCG brands, turning business challenges into strategic opportunities that drive growth and cultural relevance.
Role type
Senior IC Strategy Director (Brand & Creative Strategy)
Builds
Brand ecosystems, creative platforms, and holistic communication systems across paid, owned, earned, and retail channels for multinational and Japan-headquartered global brands.
Domain
Marketing / Advertising / FMCG Industry
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy and positioning, Creative strategy development, Integrated communications orchestration, Human insight and behavioral analysis, Client relationship management, Strategic storytelling and pitching
Preferred skills
FMCG category expertise, Japan market context, Cross-cultural strategy translation, Pitch leadership
Technologies
Social listening tools, Brand data platforms, Research methodologies
Responsibilities
Develop brand strategies that create meaningful differentiation and unlock growth; Unearth insights and cultural signals to fuel powerful creative platforms; Architect holistic communication systems across all consumer touchpoints; Act as a trusted strategic partner to senior client stakeholders including CMOs; Lead, mentor, and inspire strategists at different levels.
Seniority
Senior, hands-on IC with leadership responsibilities