Director, Customer Lifecycle Marketing Strategy (Open to Remote, Continental U.S.)
Core
Lead the building, development, and delivery of strategic omni-channel marketing plans, specifically incorporating direct mail into broader customer lifecycle strategies for Fortune 1000 clients.
Role type
Director, Customer Lifecycle Marketing Strategy
Builds
Strategic omni-channel marketing plans and campaigns generating measurable ROI
Domain
Performance marketing, Customer Relationship Management (CRM), Direct Mail
Required skills
Customer lifecycle marketing strategy, Direct mail strategy, Omni-channel marketing, Data-driven marketing, CRM strategy, Client relationship management, Strategic planning, Data interpretation
Preferred skills
1st party data marketing, Braze, Salesforce Marketing Cloud
Technologies
Braze, Salesforce Marketing Cloud, Excel
Responsibilities
Lead the building, development, and delivery of strategic omni-channel marketing plans; Translate new technology into new marketing ideas for the client; Develop trusted, long-term relationships with key client contacts and executives; Collaborate with team leadership to turn ideas into executable plans; Identify key data points and measurements to show the impact of strategy on the client's business.
Seniority
Director, strategic leadership & client advisory