Head of Direct Marketing
Core
Lead the Direct Marketing channel end-to-end to build a scaled, precise growth engine for a fintech company, focusing on acquisition mail and data-driven targeting.
Role type
Head of Direct Marketing (Senior Leadership)
Builds
Direct mail campaigns, data pipelines, and targeting models for credit and loan products.
Domain
Fintech / Direct Marketing / Data Analytics
Deliverable
production ML models
Required skills
Direct marketing strategy, cold mail acquisition, data procurement and enrichment, supplier management, P&L ownership, response and propensity modeling, team leadership, commercial analysis, AI integration.
Preferred skills
Financial services acquisition experience, data pipeline architecture, greenfield channel building, analytics team development.
Technologies
Machine learning, AI, data bureaus, postal supply chain systems.
Responsibilities
Own the channel P&L and set volume/response/payback targets; source and combine prospect data with first-party data; direct analysts building response and propensity models; plan and run campaign calendars; select and manage print/postal suppliers; brief creative teams and manage compliance; hire and develop the marketing team.
Seniority
Senior, hands-on IC with leadership responsibilities