Outbound & Lifecycle Marketing Specialist
Core
Own hands-on execution of outbound and lifecycle messaging campaigns for B2B and B2C clients using email, CRM, and SMS channels.
Role type
Senior execution-focused marketing specialist (outbound & lifecycle)
Builds
Outbound email campaigns, nurture sequences, re-engagement flows, and SMS follow-ups
Domain
B2B and B2C revenue generation via digital channels
Required skills
Cold email execution, list building and enrichment, deliverability management, CRM campaign management, segmentation strategy, lifecycle stage management, compliance logic, written communication
Preferred skills
SMS marketing, social media alignment, ICP definition, A/B testing
Technologies
Clay, Instantly, HubSpot, Mailchimp, Twilio
Responsibilities
Build and maintain outbound lists and enrichment workflows; Launch and optimize cold email campaigns; Manage inbox health and reply categorization; Sync campaign outcomes into CRM; Execute segmented nurture and re-engagement campaigns; Support compliant SMS use cases
Seniority
Senior, hands-on IC
