Platform Craft & Activation Director
Core
Lead the executional edge of modern media buying and activation, defining the activation model across platforms and driving the evolution from manual execution to scalable, intelligent solutions.
Role type
Director, Media Buying & Platform Activation
Builds
Future-ready activation models, automated workflows, and scalable media buying frameworks for clients.
Domain
Digital Marketing, Media Buying, Programmatic Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital media buying expertise, Programmatic advertising, Paid social platforms, API and data integration, Team leadership, Strategic planning, Performance optimization, Workflow automation
Preferred skills
Experience with DV360, Adform, or Meta platforms, Technical understanding of media evolution, Change management
Technologies
DV360, Adform, Meta, APIs
Responsibilities
Define and drive the activation model across different platforms, Identify and implement new tools and automation opportunities, Set standards for best-in-class media buying across DSPs and social platforms, Lead and develop a team of activation specialists, Partner with digital planners and tech teams to deliver end-to-end solutions, Build strong relationships with key media platforms and partners
Seniority
Director, strategic leadership & team building
