Buyer, Platforms & Commerce
Core
Managing Search Engine Marketing and Paid Social Media programs for top-tier clients in Canada to drive business performance and optimize media channel visibility.
Role type
Buyer, Platforms & Commerce
Builds
Digital media campaigns for client accounts
Domain
Digital advertising and media buying
Deliverable
client delivery
Required skills
Search Engine Marketing (SEM), Paid Social Media, media planning, account budget management, campaign performance analysis, Google Analytics, AdWords, Bing Ads, Display advertising, Mobile advertising, Video advertising, Shopping advertising
Preferred skills
Google Analytics and AdWords certifications, Bing Ads certifications, knowledge of programmatic advertising
Technologies
Google Analytics, AdWords, Bing Ads, MS Office (Excel, Outlook, PowerPoint)
Responsibilities
Execute Search campaign strategies, analyze campaign performance, perform optimizations, manage account budgets, create and deliver campaign overview reports, provide strategic recommendations to drive client objectives, identify and resolve client problems, master and maintain knowledge of client business and industry trends, assist in campaign strategy development
Seniority
Mid-level, hands-on IC