Paid Advertising Strategist
Core
Own execution, performance, and growth of paid media campaigns for clients, tying efforts to business goals and driving revenue.
Role type
Paid Advertising Strategist (Agency)
Builds
Paid media campaigns across social and native platforms for client accounts
Domain
Digital Marketing / Performance Marketing
Deliverable
product features
Required skills
Direct Response marketing, Meta Ads, Search Engine Marketing, campaign optimization, keyword research, ad copy development, budget management, full-funnel marketing, eCommerce/Lead Gen strategies, Google Analytics, Office Suite
Preferred skills
AI technologies, Nova ecosystem, cross-channel collaboration
Technologies
Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads, Performance Max, Standard Shopping, Display Advertising, Local campaigns, Google Analytics, Office Suite
Responsibilities
Execute performance reporting A-Z with presentation creation, manage client budgets, provide strategic insights and recommendations, optimize campaigns for performance improvements, conduct keyword research and bid optimizations, facilitate production with specialists, communicate performance insights to clients and stakeholders
Seniority
Mid-level, hands-on IC