Digital Expert Senior
Core
Developing performance-oriented search strategies for lead generation clients and managing Google/Bing ad campaigns.
Role type
Senior Digital Expert (Search)
Builds
Performance ad campaigns (Search/PMax/Discovery) for client lead generation
Domain
Digital Marketing / Performance Advertising
Deliverable
product features
Required skills
Search Ads 360, Google Ads, Google Analytics, Campaign Manager, Excel, PowerPoint, industry media analysis
Preferred skills
Integrated channel strategy development, client reporting, campaign optimization, innovation proposals
Responsibilities
Develop performance search strategies, activate and optimize Google/Bing campaigns, track and report on active campaigns, manage daily client requests, create presentation decks and reports, propose innovation and account improvements, develop integrated strategies across active channels