Paid Search Specialist
Core
Managing and optimizing paid search campaigns (Google Ads) to drive client revenue growth and brand recognition.
Role type
Paid Search Specialist
Builds
Paid search campaigns for diverse client accounts
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, bid management, campaign optimization, data analysis, Excel, copywriting, vendor management
Preferred skills
Agency experience, AI technologies, Nova ecosystem
Responsibilities
Create and manage paid search campaigns; make daily optimizations and pacing adjustments; analyze performance data and provide action plans; determine client benchmarking and implement optimizations; improve paid media processes and innovate new strategies; manage vendors for new channels; utilize AI technologies to enhance business processes.
Seniority
Junior to Mid-level (1-2 years experience)