Digital Expert Manager
Core
Design, execute, and optimize SEM strategies for client lead generation campaigns.
Role type
Digital Expert Manager (Performance Marketing)
Builds
Search/PMax/Discovery campaigns on Google Ads and Bing for client acquisition
Domain
Digital Marketing / Performance Advertising
Deliverable
client delivery
Required skills
Search Ads 360, Google Ads, Google Analytics, Campaign Manager, industry media analysis, Excel, PowerPoint
Preferred skills
Integrated channel strategy development, innovation proposal
Responsibilities
Develop performance-oriented search strategies, activate and optimize Google/Bing campaigns, track and report on active campaigns, report directly to clients, create PPTs and tracking reports, manage and prioritize daily client requests, develop integrated channel strategies
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