Manager, Front Store Category Marketing Strategy
Core
Develop game-changing omni-channel marketing strategies to drive category growth and engagement for CVS Front Store retail solutions.
Role type
Manager, Front Store Category Marketing Strategy
Builds
Omni-channel retail trips and category growth activations
Domain
Retail / Health Care
Deliverable
product features
Required skills
Omni-channel marketing, Digital marketing, Retail marketing, Campaign execution, Analytics, Competitive analysis, Content creation, Strategic planning, Cross-functional collaboration
Preferred skills
Brand management, Shopper marketing, MBA
Technologies
SEM/SEO, Social media, Email, Direct mail, In-store media
Responsibilities
Develop marketing strategy and competitive analysis; Lead execution of paid, owned, and earned channel tactics; Manage relationships with internal and external business partners; Leverage analytics to measure and optimize campaign success; Synthesize insights to identify growth opportunities; Ensure marketing materials meet brand and legal guidelines.
Seniority
Manager, hands-on IC