Strategic Marketing Manager - Atlanta Onsite
Core
Develop and execute comprehensive marketing strategies to drive new acquisition, customer retention, and business objectives for the Fuels division.
Role type
Strategic Marketing Manager
Builds
Multi-channel marketing campaigns, customer journeys, and product positioning across digital, print, social media, events, and in-product channels.
Domain
Commercial payments / Fuels
Deliverable
product features
Required skills
Market research, competitive analysis, KPI definition, multi-channel campaign execution, email campaign management, budget tracking, customer journey design, product positioning, content collaboration, data analysis, cross-functional partnership.
Preferred skills
Technology, innovation, or payments industry experience, SQL, Excel, PowerPoint.
Responsibilities
Develop marketing strategies aligned with company goals, conduct market research and competitive analysis, define and track KPIs, design and optimize multi-channel campaigns, manage email campaigns, track marketing spend, design customer journeys, lead product positioning, maintain brand identity, collaborate with creative teams, partner with sales and product development, build external partner relationships, analyze performance data, prepare leadership reports, stay current on industry trends.
Seniority
Mid-Senior, hands-on IC