Senior Strategic Sales Executive
Core
Spearhead the acquisition of new performance advertising clients in Vietnam, focusing on the casual/hyper-casual mobile game segment, managing the full sales cycle from lead generation to deal closure.
Role type
Senior Strategic Sales Executive (Market Expansion)
Builds
A robust client pipeline and scalable overseas sales systems/playbooks for Tencent AMS solutions in Vietnam.
Domain
Performance advertising, mobile gaming (casual/hyper-casual), programmatic buying
Required skills
Performance advertising sales, programmatic buying, mobile attribution, executive relationship management, go-to-market strategy, CRM management, cross-functional collaboration, market intelligence, negotiation, ecosystem partnership building
Preferred skills
Multinational/matrixed organization experience, network in Vietnam's mobile game ecosystem
Technologies
CRM systems, programmatic ad platforms, mobile attribution tools
Responsibilities
Define go-to-market plan and build client pipeline for Mobile Games and Apps in Vietnam; Proactively identify and engage potential advertisers via ecosystem partnerships and industry events; Lead high-quality client meetings and negotiations in Vietnamese with founders and UA leads; Drive deals through contract signing and client onboarding; Establish disciplined CRM management and industry-specific playbooks; Partner with Operations, Product, and Engineering to influence product roadmap and GTM priorities; Feed local market reality (monetization models, eCPM, compliance) back to internal teams; Represent the company at Vietnam game/ad-tech events and developer communities.
Seniority
Senior, hands-on IC with market ownership