Vice President, Institutional Channel Marketing Manager (Data & Audience-Led)
Core
Shape and execute data-driven, audience-first marketing strategies to drive revenue growth and client engagement for U.S. Institutional and Insurance segments.
Role type
Vice President, Institutional Channel Marketing Manager
Builds
Integrated multi-channel marketing programs, audience segmentation frameworks, and lifecycle-based campaigns for fixed income and credit products.
Domain
Asset Management / Financial Services
Required skills
Strategic marketing leadership, analytics fluency, audience segmentation, ABM strategy, full-funnel journey design, performance measurement, MarTech stack management, team leadership, stakeholder influence.
Preferred skills
CAIA or CFA designation, experience with AI and advanced analytics in marketing, deep knowledge of institutional client segments (DB, insurance, consultants).
Technologies
CRM, marketing automation platforms, analytics platforms, dashboards, attribution modeling tools.
Responsibilities
Define segmentation frameworks leveraging firmographic and behavioral data; partner with sales to evolve ABM strategies; establish data-driven operating models and KPIs; lead test-and-learn experimentation; design integrated multi-channel campaigns; mentor high-performing marketing teams.
Seniority
Executive (VP), hands-on IC with team leadership