Vice President, Institutional Channel Marketing Manager (Data & Audience-Led)
Core
Shape and execute data-driven, audience-first marketing strategies to drive revenue growth and deepen client engagement for U.S. Institutional and Insurance segments.
Role type
Vice President, Institutional Channel Marketing Manager
Builds
Integrated multi-channel marketing programs, audience segmentation frameworks, and lifecycle-based campaigns for fixed income and credit products.
Domain
Asset Management / Financial Services
Deliverable
product features
Required skills
Strategic marketing leadership, analytics fluency, audience segmentation, Account-Based Marketing (ABM), full-funnel journey design, performance measurement, MarTech platform management, content strategy, team leadership.
Preferred skills
CAIA or CFA designation, experience with AI and advanced analytics in marketing workflows.
Technologies
CRM, marketing automation platforms, analytics platforms, dashboards.
Responsibilities
Define and operationalize segmentation frameworks; partner with sales to evolve ABM strategies; establish data-driven operating models and KPIs; lead test-and-learn experimentation; develop integrated channel strategies; translate investment insights into audience-centric content; design and execute multi-channel campaigns; mentor and develop a high-performing marketing team.
Seniority
Executive (VP), hands-on leadership with strategic oversight