Marketing Director - Revenue Enablement & Field Marketing
Core
Build account-based engagement plays to drive pipeline growth through cross-sell and upsell efforts into the existing install base.
Role type
Director, Account-Based Marketing (ABM)
Builds
Personalized multi-channel engagement initiatives, bespoke account content, QBR decks, and executive briefing documents for the client base.
Domain
B2B SaaS / Fintech / Digital Banking
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Account-Based Marketing (ABM) strategy, cross-functional collaboration, stakeholder management, campaign optimization, marketing automation, CRM management, data analysis, project management
Preferred skills
Experience in B2B SaaS, fintech, or financial services, expertise in HubSpot
Technologies
HubSpot, CRM platforms, marketing automation tools
Responsibilities
Develop and optimize account-based efforts for the install base; translate account audits into actionable conversation priorities for Account Executives; collaborate with CX and product teams to segment high-value accounts; create tailored content and outreach sequences; establish KPIs and report on campaign effectiveness; ensure alignment between CX, marketing, and product teams.
Seniority
Director, strategic leadership & execution