Manager, Field Marketing - US Majors Financial Services
Core
Lead field marketing strategy and execution for Snowflake's AI Data Cloud within US Financial Services enterprise accounts (Banking, Asset Management, Capital Markets, Insurance).
Role type
Manager, Field Marketing
Builds
1:1 and 1:Many campaigns, executive roundtables, customized roadshows, partner co-marketing initiatives
Domain
B2B SaaS / Financial Services
Deliverable
product features
Required skills
B2B field marketing strategy, team leadership (2+ ICs), executive engagement, cross-functional collaboration, data-driven performance analysis, marketing tech stack proficiency
Preferred skills
Financial Services/FinTech domain expertise, enterprise software/SaaS experience
Technologies
Salesforce, Marketo, Demandbase, 6sense
Responsibilities
Own end-to-end field marketing strategy for US Majors Financial Services; Lead and mentor a team of two individual contributors; Architect high-touch customer experiences and partner initiatives; Align marketing strategy with Enterprise Sales leadership and revenue targets; Track and optimize program performance against pipeline and ROI metrics; Coordinate with Product Marketing and Industry Solutions teams
Seniority
Manager, hands-on leadership