ABM & Enterprise Marketing Manager
Core
Drive revenue growth for high-value enterprise accounts through multi-channel account-based marketing campaigns.
Role type
Founding ABM & Enterprise Marketing Manager
Builds
Multi-channel ABM campaigns, direct mail, events, and webinars for enterprise clients
Domain
Fintech / AI Risk Decisioning
Required skills
ABM strategy, multi-channel campaign execution, vendor management, enterprise sales fluency, C-level stakeholder engagement, data-driven experimentation
Preferred skills
Financial services marketing, HubSpot/Marketo/Outreach proficiency, executive event planning, scaling startup experience
Technologies
HubSpot, Marketo, Outreach, Sendoso
Responsibilities
Own and execute 1:many ABM campaigns targeting named enterprise accounts; Design and launch multi-channel activation plays across email, direct mail, events, and webinars; Partner closely with BDRs on account penetration strategies and follow-up workflows; Work with AEs to build account-specific marketing plans for strategic deals; Build and maintain target account lists in partnership with Sales leadership; Develop account intelligence using research, intent signals, and relationship mapping; Plan and execute direct mail campaigns, including vendor management, creative, and fulfillment; Co-own event strategy and execution, including executive dinners, roundtables, and field events; Lead webinar programs end-to-end, from topic selection through pipeline conversion; Iterate rapidly by launching campaigns, analyzing performance, and optimizing continuously
Seniority
Founding, hands-on IC
