VP, Marketing Automation Product Manager
Core
Lead the day-to-day oversight of Adobe Marketo and shape the long-term automation vision, strategy, and roadmap for a global financial services organization.
Role type
VP, Marketing Automation Product Manager
Builds
Global marketing automation strategy, platform workflows, and multi-channel marketing synchronization for B2B/B2B2C clients.
Domain
Financial services / Asset management / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketo Master Architect expertise, platform administration, workflow optimization, system integration, marketing strategy, lifecycle execution, project management, stakeholder management, data-driven decision making, CRM integration (Microsoft Dynamics), global operations management
Preferred skills
Financial products knowledge, investment strategies, regulatory frameworks, Visio, Jira, Aprimo, MS Teams, Slack, Confluence, Google Analytics, GA4, Adobe, GA4, Cvent, Sitecore, Seismic, Snowflake, PowerBi
Technologies
Adobe Marketo, Microsoft Dynamics, Visio, Jira, Aprimo, MS Teams, Slack, Confluence, Google Analytics, GA4, Adobe, Cvent, Sitecore, Seismic, Snowflake, PowerBi
Responsibilities
Drive innovation in marketing automation strategies and pilot emerging technologies; Own the Marketo roadmap and prioritize integrations; Optimize Marketo workflows and process templates; Align automation strategies with business objectives and lead scoring models; Define KPIs and ensure consistent reporting; Implement global best practices and document SOPs; Oversee governance and compliance with privacy regulations.
Seniority
VP, strategic leadership & hands-on IC