VP, Marketing Automation Product Manager
Core
Lead day-to-day oversight of Adobe Marketo and shape the long-term automation vision, strategy, and roadmap for a global organization.
Role type
VP, Marketing Automation Product Manager
Builds
Unified global marketing automation strategy, platform workflows, and multi-channel marketing synchronization.
Domain
Financial services / Asset management / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketo Master Architect expertise, platform administration, workflow optimization, system integration, marketing strategy, lifecycle execution, lead scoring models, data strategy, GDPR/CCPA compliance, project management, CRM integration (Microsoft Dynamics), global stakeholder management
Preferred skills
AI-driven personalization, predictive analytics, digital product management, B2B/B2B2C business models
Technologies
Adobe Marketo, Microsoft Dynamics, AI tools, predictive analytics platforms
Responsibilities
Drive innovation in marketing automation strategies and pilot emerging technologies; Own the Marketo roadmap with technology teams; Optimize Marketo workflows and process templates; Align automation strategies with business objectives and refine lead scoring models; Define KPIs for automation programs and ensure consistent reporting; Implement global best practices and document SOPs for regional teams; Oversee governance and compliance with privacy regulations.
Seniority
VP, strategic leadership & hands-on IC