Principal Product Marketing Manager, Marketing Orchestration
Core
Lead go-to-market strategy and positioning for a marketing orchestration suite connecting data hubs, workflows, direct mail, email, and analytics to drive cross-channel execution.
Role type
Principal Product Marketing Manager (Platform/Martech)
Builds
Marketing orchestration suite (data hub, workflow orchestration, direct mail, email, analytics)
Domain
Martech / Programmatic Advertising / Cross-channel engagement
Deliverable
product features
Required skills
Strategic GTM & positioning, Cross-functional portfolio leadership, Commercial enablement architecture, Market & strategic insights, Customer & technical insights, Process & workflow optimization, Metrics & portfolio ROI, Mentorship & discipline elevation
Preferred skills
Direct mail automation experience, DSP/programmatic agency background, StackAdapt platform experience
Technologies
Data pipelines, database logic, workflow triggers, audience segmentation, DSPs, media buying
Responsibilities
Own and execute global GTM strategy for the marketing orchestration suite; Synthesize disparate product roadmaps into a cohesive multi-channel story; Design repeatable sales plays and client-facing pitch frameworks; Define GTM direction and advise senior leaders on market approach; Translate customer feedback into strategic business requirements; Establish and report on product adoption KPIs and commercial win-rates; Mentor peers and junior team members across the product marketing team
Seniority
Principal, strategy & mentorship