Senior Director, Digital, Marketing Technology, and Data
Core
Own the architecture, administration, and roadmap of the MarTech stack, marketing data strategy, and paid/owned digital channel strategy for a B2B SaaS photo documentation app.
Role type
Senior Director, Digital, Marketing Technology, and Data
Builds
Marketing operations stack (Marketo, 6Sense, Qualified, Webflow), marketing website, and integrated digital channel campaigns
Domain
B2B SaaS, Marketing Technology, Data Strategy
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
MarTech stack ownership (Marketo, 6Sense, Qualified, Webflow), website development engineering leadership, marketing data architecture (models, integrations, APIs, ETL), integrated digital channel strategy, team operating model evaluation
Preferred skills
None stated
Technologies
Marketo, 6Sense, Qualified, Webflow, Workato, Tray.io, Hightouch, Zapier
Responsibilities
Define MarTech roadmap and system integration architecture; build and lead Marketing Operations team; set paid and owned digital channel strategy and investment priorities; own marketing data strategy and integrity; lead marketing website development team and engineering process; develop senior managers into autonomous leaders
Seniority
Senior Director, hands-on technical leader