Paid Media Strategist
Core
Develops and executes paid media strategies across digital and traditional channels (TV, Radio, Print, OOH, Search, Social, Display, Video) to drive brand awareness and customer acquisition.
Role type
Senior Paid Media Strategist
Builds
Integrated media campaigns and strategies for brand awareness and customer acquisition
Domain
Financial Services / Digital & Traditional Media
Required skills
Digital and traditional media strategy, multi-channel campaign management, performance tracking and metrics analysis, test-and-learn strategy development, risk and security compliance, stakeholder communication
Preferred skills
Out-of-home, print, radio, and television campaign execution, paid media acquisition/growth campaign management, thought leadership on digital media trends
Technologies
Microsoft Office (Excel, Word, PowerPoint, Outlook)
Responsibilities
Gather and synthesize media insights to form strategies, lead strategy development and delivery across multiple channels, communicate strategies to business partners, ensure alignment of messaging across channels, develop success metrics and track performance, evaluate emerging technologies, develop test-and-learn strategies, provide guidance to junior strategists
Seniority
Mid-Senior, hands-on IC