Senior Manager, Category Marketing - CVS Media Exchange (CMX)
Core
Lead the development and execution of category growth strategies connecting supplier objectives with CVS business priorities within the CVS Media Exchange (CMX).
Role type
Senior Manager, Category Marketing
Builds
Scalable marketing opportunities, integrated programs, and commercialization frameworks for advertisers and CVS customers.
Domain
Retail media, digital and physical retail, consumer behavior, CPG.
Deliverable
product features
Required skills
Category strategy, cross-functional leadership, retail media/agency strategy, data-driven insights, stakeholder management, business case development, omnichannel marketing.
Preferred skills
Brand/category management, data mining for strategy, marketing technology, creating sales collateral.
Technologies
Digital and physical paid and owned channels, marketing technology.
Responsibilities
Lead strategic category partnerships across Merchandising, Marketing, Loyalty, and Analytics; Develop category growth strategies to drive mutual value; Shape category narratives and thought leadership; Drive cross-functional alignment and organizational influence; Accelerate innovation and build new growth opportunities.
Seniority
Senior Manager, hands-on leadership