Senior Manager, Global Media Solutions - Measurement Strategy
Core
Lead global measurement strategy initiatives, drive product innovation, and execute complex pilots to unlock measurement growth for CPG and retail clients.
Role type
Senior Manager, Global Media Solutions - Measurement Strategy
Builds
Measurement growth strategies, go-to-market plans, and new partnership opportunities for Circana's Liquid Data platform.
Domain
Consumer Packaged Goods (CPG), Retail, Media Measurement, Analytics
Required skills
Strategic planning, stakeholder management, financial analysis & modeling, competitive analysis, business case development, project execution, data visualization, product roadmap influence, partnership development, pilot management
Preferred skills
Media ecosystem experience (CPG, Retail, Agencies), insights and analytics in account management, quantitative and qualitative research, Tableau, PowerBI
Technologies
Microsoft Excel, Microsoft PowerPoint, Tableau, PowerBI
Responsibilities
Craft and lead key strategic initiatives to unlock measurement growth; work with Executive Leadership to identify opportunities for maximum measurement value; drive execution of projects targeted towards scaled measurement growth; develop pilots and feasibility assessments; assess competitive landscape to develop longer term strategy; influence product roadmap; partner with external teams to unlock new partnership opportunities; develop business cases to drive new partnerships & product builds.
Seniority
Senior Manager, strategic leadership & execution