Senior Manager, Category Marketing - CVS Media Exchange (CMX)
Core
Lead development and execution of category growth strategies connecting supplier objectives with CVS business priorities to drive mutual value.
Role type
Senior Manager, Category Marketing
Builds
Scalable marketing programs, category narratives, and commercialization frameworks for advertisers within the CVS Media Exchange.
Domain
Retail Media / CPG / Consumer Goods
Deliverable
product features
Required skills
Category strategy, cross-functional leadership, retail media/agency strategy, data-driven insight translation, stakeholder management, business case development, omnichannel marketing, innovation evaluation
Preferred skills
Brand/category management, data mining for strategy, marketing technology proficiency, creating sales collateral
Technologies
Digital and physical paid and owned marketing channels
Responsibilities
Lead strategic category partnerships across enterprise teams; Develop category growth strategies driving mutual value; Shape category narratives and thought leadership; Drive cross-functional alignment and organizational influence; Accelerate innovation and build new growth opportunities
Seniority
Senior Manager, hands-on leadership