Sr Mgr,Customer Insights
Core
Lead strategy and execution of integrated CRM programs to drive patient acquisition, engagement, retention, and lifetime value for older adults.
Role type
Senior Manager, Customer Insights (CRM Strategy)
Builds
Omnichannel marketing strategies across Email, SMS, Direct Mail, and digital touchpoints
Domain
Healthcare / Patient Lifecycle Marketing
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, team leadership, omnichannel campaign orchestration, A/B testing, audience segmentation, creative briefing, performance analytics
Preferred skills
HIPAA compliance, healthcare marketing, predictive modeling, enterprise marketing automation platforms
Technologies
Salesforce Marketing Cloud, Marketo, Eloqua, Salesforce CRM
Responsibilities
Lead development and optimization of comprehensive CRM strategies; Direct and mentor a team of Campaign Strategists; Identify and pilot advanced CRM techniques; Develop contact targeting strategy optimizing touchpoints across the full funnel; Lead strategic framework for new audience segments; Oversee end-to-end lifecycle of campaign assets; Translate business goals into actionable journey-based marketing plans; Architect A/B testing and multivariate experimentation roadmap; Transform raw campaign data into strategic narratives; Partner with Marketing Automation team to monitor deliverability and system performance
Seniority
Senior, hands-on IC with management responsibilities