Email Marketing Lead, Principal Associate
Core
End-to-end CRM marketer building and orchestrating email marketing infrastructure and automated journeys for US and Canada merchants.
Role type
Senior IC email marketing lead (CRM)
Builds
Automated email service provider (ESP) instances, data syncs, and trigger-based email sequences
Domain
Financial services / B2B merchant acquisition
Required skills
Email marketing strategy, CRM program ownership, SQL for segmentation, HTML/CSS troubleshooting, Direct-response copywriting, Lower-funnel conversion analysis, Salesforce architecture, Pardot/SFMC, Project management, Regulatory compliance
Preferred skills
Marketing degree, Vendor management, Call script writing, Objection-handling documentation
Technologies
Salesforce, Pardot, Salesforce Marketing Cloud (SFMC), SQL, HTML, CSS
Responsibilities
Design automated, trigger-based email sequences; Project manage enterprise ESP rollouts and migrations; Write custom SQL queries for dynamic audience segmentation; Evaluate campaign performance using lower-funnel conversion metrics; Manage campaign Quality Assurance (QA) and regulatory compliance; Collaborate across engineering, analytics, and marketing teams.
Seniority
Senior, hands-on IC