Marketing Automation Engineer
Core
Engineering scalable, data-driven marketing automation solutions and CRM programs to deliver personalized customer experiences across the full lifecycle.
Role type
Senior IC Marketing Automation Engineer
Builds
Scalable email and SMS marketing programs, data integration pipelines, and reusable technical libraries for enterprise CRM platforms.
Domain
Marketing Technology / Enterprise CRM
Deliverable
production ML models | product features
Required skills
Salesforce Marketing Cloud (Journey Builder, Automation Studio, AMPscript, SSJS), REST/SOAP API integrations, relational data modeling, SQL-based audience filtering, email deliverability management, CRM governance and compliance (GDPR, CAN-SPAM, CASL), CDP/data lake integration.
Preferred skills
MBA or advanced business degree, Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant).
Technologies
Salesforce Marketing Cloud, Salesforce CRM, CDP platforms, AMPscript, SSJS, REST APIs, SOAP APIs.
Responsibilities
Design and maintain complex email/SMS programs in SFMC; architect data flows and integration pipelines; build reusable code libraries and dynamic content blocks; develop API integrations for data synchronization; enforce data quality and compliance standards; monitor campaign performance metrics to drive optimization.
Seniority
Senior, hands-on IC