Senior Analyst, Digital Marketing - Email Marketing
Core
Manage end-to-end email campaign workflows, build high-performing segments, and execute data-driven email journeys at scale.
Role type
Senior individual contributor email marketing manager
Builds
Global email campaigns and segmented journeys for enterprise clients
Domain
B2B SaaS marketing
Required skills
Email campaign management, Marketo proficiency, Audience segmentation, A/B testing, Data analysis, Project management, QA for email content, Cross-functional collaboration
Preferred skills
Marketo Certification, Experience with Knak, Litmus, Opensense, 6sense
Technologies
Marketo, Knak, Salesforce, 6sense, Asana, Litmus, Opensense
Responsibilities
Manage email campaign request workflow and prevent audience conflicts, Review builds and troubleshoot design issues, Perform QA on subject lines and structural compliance, Build and refine target audiences using intent data, Execute A/B tests and dynamic content, Analyze performance metrics and report on open rates and conversions
Seniority
Mid-level, hands-on IC
