Group Manager-Analytics
Core
Oversee planning, execution, and optimization of email campaigns to drive customer engagement and revenue, bridging business goals with technical execution.
Role type
Senior IC program manager (email marketing)
Builds
End-to-end email, push, and customer touchpoint campaigns using marketing automation tools
Domain
Digital marketing / Email marketing
Required skills
Email marketing platforms (Salesforce Marketing Cloud, Marketo, HubSpot), SQL query building, HTML/CSS coding, Photoshop, Dreamweaver, Project management tools (Jira, Monday), Stakeholder management, Campaign lifecycle management
Preferred skills
Graphic design tools (Adobe Creative Suite), AWS experience
Responsibilities
Manage engagement to deliver end-to-end campaign process including segmentation, automation, A/B testing, and performance analysis; Serve as owner for campaign execution processes, scoping requirements and leading capacity planning; Collaborate with stakeholders, marketing, creative, and CRM teams; Manage the email service provider (ESP) or marketing automation platform; Design & build digital marketing responsive emails; Develop and maintain a long-term roadmap for email programs; Providing training and assistance to stakeholders on Campaign Management systems
Seniority
Senior, hands-on IC
