Trafmasters - Senior CRM Manager
Core
Senior CRM Manager responsible for building automated email campaigns, customer journeys, and lifecycle communications using Customer.io to drive activation, retention, and engagement.
Role type
Senior CRM Manager (Email Marketing)
Builds
Automated email campaigns, customer journeys, and lifecycle communication flows
Domain
E-commerce / SaaS / Digital Marketing
Required skills
Customer.io, Email Marketing, Customer Journey Mapping, A/B Testing, Data Analysis, Segmentation, Email Deliverability (SPF/DKIM/DMARC), API/Webhooks, Liquid, HTML/CSS
Preferred skills
Liquid syntax, CRM system integration via API/Webhooks
Technologies
Customer.io, Liquid, HTML, CSS, SPF, DKIM, DMARC
Responsibilities
Create and launch email campaigns in Customer.io, Build automated CRM scenarios and communication chains, Segment user base based on behavior and activity, Configure trigger communications across user lifecycle stages, Develop mechanics for activation, retention, reactivation, and engagement, Prepare technical specifications for designers and content teams, Conduct A/B tests on subject lines, content, offers, and send times, Analyze campaign effectiveness and provide improvement recommendations, Control quality of sends, segment accuracy, and automation logic, Collaborate with analytics and technical teams on integrations, events, and data transfer
Seniority
Senior, hands-on IC
