Marketing Automation Engineer
Core
Engineering scalable, data-driven marketing automation solutions and CRM programs to deliver personalized customer experiences across the full life-cycle.
Role type
Senior Marketing Automation Engineer
Builds
Scalable email and SMS marketing programs, data integration pipelines, and reusable technical libraries for CRM platforms.
Domain
Marketing Technology / CRM
Required skills
Salesforce Marketing Cloud (SFMC), AMPscript, SSJS, REST/SOAP APIs, Data Extensions, SQL, Email Deliverability, CRM Governance
Preferred skills
MBA, Salesforce Marketing Cloud Certifications (Email Specialist, Developer, Consultant), CDP integrations
Technologies
Salesforce Marketing Cloud, Journey Builder, Automation Studio, MobileConnect, Audience Builder, Salesforce CRM, CDP platforms
Responsibilities
Design and maintain complex email/SMS programs in SFMC; Architect data flows and integration pipelines; Build reusable AMPscript/SSJS libraries; Develop API integrations for data sync; Implement CRM governance and compliance practices; Monitor campaign performance metrics.
Seniority
Senior, hands-on IC
