Marketing Manager, Client Communications
Core
Lead end-to-end email marketing for RBC Direct Investing, managing promotional campaigns, automated flows, and transactional sends for self-directed investors.
Role type
Senior Marketing Manager (Email Marketing)
Builds
Promotional campaigns, product announcements, automated lifecycle journeys, and transactional emails for a regulated brokerage.
Domain
Financial Services / Direct Investing
Required skills
Email marketing strategy, Salesforce Marketing Cloud, Litmus, CASL compliance, Audience segmentation, A/B testing, Stakeholder management, Regulatory review processes
Preferred skills
AMPscript, Email data flow integration, Self-directed investor experience
Technologies
Salesforce Marketing Cloud, Litmus, AMPscript
Responsibilities
Lead cross-functional teams for campaign execution from brief to deployment; Build and maintain automated email journeys and triggered communications; Define audience segmentation and perform QA on rendering and links; Navigate compliance review processes with Legal and Risk; Execute content testing and report on engagement metrics.
Seniority
Senior, hands-on IC
