Manager, Data & Analytics | Univ. of Florida
Core
Develop data-driven strategies and customer journey insights to increase revenue and fan engagement for the Ben Hill Griffin Stadium transformation project.
Role type
Manager, Data & Analytics (Sales & Marketing Strategy)
Builds
CRM initiatives, business intelligence tools, and data visualization reporting for stadium revenue strategy
Domain
Sports & Entertainment / Stadium Operations
Deliverable
dashboards & analysis
Required skills
CRM ecosystem management, lead flow and lifecycle process design, data governance, audience segmentation, revenue forecasting, pricing strategy, executive reporting, cross-functional collaboration
Preferred skills
Salesforce technical knowledge, marketing platform expertise, automation implementation
Technologies
Salesforce, Claude
Responsibilities
Translate business objectives into analytical frameworks, optimize CRM configuration and adoption, manage lead flow and pipeline stages, analyze fan behavior for targeting, support revenue planning and forecasting, create executive presentations, partner with data engineering teams, implement process improvements
Seniority
Manager, strategic partner to sales teams
