Principal Associate, Commercial Bank Marketing Strategist
Core
Drive marketing strategy and campaigns across multiple channels for B2B prospects and clients in the Commercial Banking sector.
Role type
Senior IC B2B Marketing Strategist
Builds
Integrated, multi-channel marketing campaigns and scalable initiatives for Commercial Banking lines of business
Domain
Financial Services / Commercial Banking
Required skills
B2B marketing strategy, multi-channel campaign management, project management, stakeholder relationship building, data analytics, marketing technology proficiency, cross-functional collaboration
Preferred skills
Financial services marketing experience, B2B marketing experience, advanced degree in Marketing/Business/Communications
Technologies
Salesforce, Tableau, Google Suite, AI tools, self-serve marketing tools
Responsibilities
Build deep relationships with commercial banking business partners to support prospecting, cross-sell, and retention; Develop and execute integrated, multi-channel marketing strategies; Manage marketing requests from Lines of Business (LOB) and align with business goals; Establish campaign metrics and identify insights to inform product strategy; Collaborate with cross-functional teams including creative, events, content, and tech teams; Communicate KPIs and progress to stakeholders.
Seniority
Senior, hands-on IC