Principal Associate, Commercial Bank Marketing Strategist
Core
Drive marketing strategy and campaigns across multiple channels for B2B prospects and clients in the Commercial Banking sector.
Role type
Principal Associate, Commercial Bank Marketing Strategist
Builds
Integrated, multi-channel marketing strategies and scalable campaigns for commercial banking lines of business
Domain
Financial Services / Commercial Banking
Deliverable
product features
Required skills
B2B marketing strategy, multi-channel campaign management, project management, stakeholder relationship building, data analytics, marketing technology proficiency, creative collaboration
Preferred skills
Financial services marketing experience, B2B marketing experience, advanced degree in Marketing/Business/Communications
Technologies
Salesforce, Google Suite, Tableau, AI tools
Responsibilities
Build deep relationships with commercial banking business partners to support prospecting, cross-sell, and retention; Develop and execute integrated, multi-channel marketing strategies; Manage marketing requests from Lines of Business ensuring alignment with business goals; Establish campaign metrics and identify insights to inform product strategy and marketing plans; Collaborate with cross-functional teams including creative, events, content, and tech teams; Communicate KPIs and progress to stakeholders
Seniority
Senior, hands-on IC
