Manager, Network Brand Insights
Core
Lead strategic B2B and B2C research to shape marketing strategy and position the brand competitively for the Global Payments Network.
Role type
Manager, Brand Insights
Builds
Brand insights function, repeatable research frameworks, brand health tracking, and voice-of-customer programs.
Domain
Financial services / Payment networks
Deliverable
dashboards & analysis
Required skills
Strategic vision, quantitative rigor, storytelling, program management, team leadership, market research expertise
Preferred skills
Financial services experience, brand health research leadership, voice of customer research leadership, B2B and international research experience, executive presence
Responsibilities
Own multi-year delivery of brand research, structure global customer and market research programs, manage B2B & B2C research programs, translate insights into go-to-market strategies, drive structured problem-solving, establish operating rhythms, coach and mentor associates.
Seniority
Manager, people leadership
