Manager, Network Brand Insights
Core
Lead strategic B2B and B2C research to shape marketing strategy and position the brand competitively for the Global Payments Network.
Role type
Manager, Brand Insights
Builds
Repeatable research frameworks, brand health tracking, and voice-of-customer programs.
Domain
Financial services / Payment networks
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic vision, quantitative rigor, storytelling, program management, team leadership, operational excellence
Preferred skills
Financial services experience, brand health research leadership, voice of customer research leadership, B2B and international research expertise, executive presence
Technologies
None stated
Responsibilities
Own multi-year delivery of brand research and insights; structure global customer and market research programs; manage end-to-end B2B & B2C research programs; translate insights into go-to-market strategies; drive structured problem-solving with quantitative orientation; establish operating rhythms and milestone tracking; coach and develop analysts.
Seniority
Manager, hands-on leadership
