Segment Research Manager, Marketing & Lifecycle growth, India
Core
Develop research-led consumer insights to guide Amazon's marketing and growth strategy in India, representing the unbiased Voice of the customer.
Role type
Senior insight professional (consumer research & analytics)
Builds
Research programs (Qualitative & Quantitative) and strategic consumer insights for marketing and lifecycle growth
Domain
Consumer retail, E-commerce, Marketing research
Deliverable
production ML models | product features | dashboards & analysis | research
Required skills
Consumer research design, quantitative research, qualitative research, data analysis, hypothesis testing, brand equity analysis, opportunity sizing, external agency management
Preferred skills
Cross-functional strategy development, creative execution support, customer tracking program design, first principles thinking
Technologies
Excel, Tableau
Responsibilities
Drive a prioritized roadmap of research programs; Own end-to-end delivery of research programs including scoping, design, data collection, and analysis; Dive into cultural fabric of India to unearth insights; Work with new initiatives teams for customer-facing inputs; Design and execute large scale Internal customer tracking programs; Manage strategic relationships with external research agencies
Seniority
Senior, hands-on IC
