Senior CRO Manager
Core
Drive continuous improvements across digital customer journeys by identifying conversion opportunities, designing and executing experimentation programs, and optimizing website and landing page performance to increase lead generation and revenue.
Role type
Senior Conversion Rate Optimization (CRO) Manager
Builds
Optimized digital customer journeys, conversion funnels, and data-backed experimentation programs for the International Vehicles Payments line of business.
Domain
Digital Marketing / Commercial Payments
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Conversion Rate Optimization strategy, A/B and multivariate testing design, funnel analysis, statistical validity, user behavior analysis, stakeholder management, project management, commercial mindset
Preferred skills
Experience with strategic agency partners, cross-functional collaboration across UK/Europe/Australia/NZ, CMS platform experience
Technologies
Google Analytics (GA4), Looker Studio, Hotjar, Clarity, Contentsquare, FullStory, Convert, Optimizely, VWO
Responsibilities
Develop and execute a comprehensive CRO roadmap; Identify friction points in customer journeys; Prioritize optimization initiatives based on business impact; Design and manage A/B and multivariate tests; Analyze test results and communicate actionable recommendations; Monitor and report on key conversion metrics; Collaborate with UX/UI, Product, and Development teams; Manage CRO and experimentation platforms; Evaluate new technologies for testing and personalization.
Seniority
Senior, hands-on IC