Web Analytics & Marketing Technology Lead (w/m/d)

BerlinFull-time2026-10-30 → 2026-11-12

Hybrid

Core

Lead for website analysis and onsite tracking to understand user behavior, optimize conversion, and connect marketing activities with sales results.

Role type

Senior Marketing Technology Lead (Web Analytics)

Builds

Website tracking infrastructure, data layers, and conversion measurement systems for a solar energy platform.

Domain

Renewable Energy / Digital Marketing Technology

Required skills

Google Tag Manager, GA4, JavaScript, HTML, Server-Side Tracking, Conversion Tracking, Attribution Modeling, Consent Management

Preferred skills

SQL, BigQuery, Snowflake, CRO, A/B Testing, CRM Integration

Technologies

Google Tag Manager, GA4, Google Ads, Meta, BigQuery, Snowflake

Responsibilities

Implement and maintain central website tracking for interactions, form steps, and lead registration; Analyze user journeys to identify friction points and improve conversion; Develop traffic attribution and customer journey measurement; Connect website behavior with CRM and customer data; Ensure reliable conversion signals for advertising platforms; Collaborate with marketing and sales to optimize lead quality based on onsite behavior.

Seniority

Senior, hands-on IC

About Enpal

Enpal is transforming its ERP landscape from a traditional D365 F&O setup into an Agentic Enterprise, a clean D365 core with an AI-native execution layer on top. AI-native product squads, organized by E2E process domain (D2O, O2C, P2P, SCE, R2R, MDG), replace traditional workstream towers. Each squad includes a Business Intent Owner (BIO), a Technology Orchestrator, Context Engineers, and Harness Engineers. This role sits in the Finance (R2R, O2C, MDG) squad and is a core contributor to building the agentic operating model that will power Enpal at scale.