CRO Manager
Core
Drive conversion growth for a core D2C subscription product by managing a continuous pipeline of A/B tests from hypothesis to launch and analysis.
Role type
Senior CRO Manager (hands-on IC)
Builds
A/B test pipeline, funnel analysis, conversion copy, and layout variants for a D2C subscription product.
Domain
D2C subscription products, consumer web, experimentation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
A/B testing, product analytics (Mixpanel), statistics (significance, power, sample size), experimentation platforms (GrowthBook, Statsig), conversion copy, UX design, AI tooling
Preferred skills
Consumer protection compliance knowledge
Technologies
Mixpanel, Notion, GrowthBook, Statsig, Claude
Responsibilities
Own the A/B test backlog from hypothesis to launch; analyze funnels in Mixpanel to identify drop-offs and segment opportunities; read test results with statistical rigour and prepare clear verdicts; write test specs and variant briefs for developers; produce conversion-oriented copy and layout variants; document every test in Notion; mentor a junior CRO specialist
Seniority
Senior, hands-on IC
