Growth Marketing Manager CPC
Core
Lead end-to-end B2B marketing strategy and execution for a corporate payments SaaS platform, driving brand awareness and new customer acquisition across mid-market to enterprise segments.
Role type
Senior Growth Marketing Manager (B2B SaaS)
Builds
Corporate payments and accounts payable automation solutions (Corpay Complete)
Domain
Financial services / Corporate payments / SaaS
Deliverable
product features
Required skills
B2B marketing strategy, multi-channel demand generation, paid media management, marketing automation, CRM integration, data-driven campaign optimization, project management, stakeholder collaboration
Preferred skills
GTM strategy, lead nurturing, cross-functional team leadership, budget management, creative asset production
Technologies
Salesforce, Marketing Automation platforms, Digital media tools, CRM systems
Responsibilities
Define overarching marketing plans aligned with business objectives; Identify priority markets and channels to maximize brand impact; Develop and execute full-funnel outbound marketing campaigns; Manage paid advertising budgets and performance optimization; Oversee production of campaign assets ensuring brand consistency; Collaborate with sales teams to optimize marketing contribution to the pipeline; Produce performance reporting and insights to inform product development.
Seniority
Senior, hands-on IC